Social marketing has evolved rapidly over the last 30 years with the help of Philip Kotler and Gerald Zaltman. They coined Social Marketing after realizing that traditional marketing techniques can be used to not just sell products but also sell ideas, attitudes and behaviors. And that through focusing on creating social good through giving, an organization can take leaps towards realizing its ultimate vision while meeting it’s immediate needs. The way social marketing is being used currently is, through a program or initiative, influencing social behaviors to directly benefit the ‘general’ society. Social Marketing finds its roots in health programs starting originally and simply as public service announcements. And since Kotler and Zaltman’s influence has come a long way to now influencing public behavior through large scale health programs, that are focusing on reducing drug abuse, STD’s, and heart disease (to name just a few).
Why does Social marketing work?
Ideas can change minds and when those ideas are communicated correctly, those ideas can become part of the cultural norm, affecting social change. Social Marketing works because it does not reinvent the wheel, Social Marketing just realigns a wheel’s purpose. Social Marketing’s principals are based on centuries of capitalistic marketing and sales methods. Social Marketing is about consciously choosing to use the methodologies and systems that influence trillions of dollars worth of buying decisions each day and directing them towards influencing public behavior to create social good.
Why does it matter?
The time has come, as a highly advanced culture to take ownership, responsibility, and stewardship of ourselves and each other. Our greatest asset is our health and well being as individuals, families, communities, organizations, and as an ecology. Social Marketing is relevant to your business right now because most people are in fear and lack. And from this fear decisions are made and people launch initiatives without clear intent and purpose, ecological philosophy and values, and without abundance in heart and mind. The time is right to widen our view and seek to include others in our vision, abundance, and creative solutions. It is through the giving that we will accelerate and spread prosperity and well being, and we hope you are that kind of person too.
How can Social Marketing improve my business?
The primary aim of ‘Social Marketing’ is ‘social good’ in general terms, while in ‘commercial marketing’ the aim is primarily ‘financial’ gain. The difference is in the emphasis, in the psychology, and when you switch your focus from pushing your message, products and services on your ‘victims’-to one of raising community awareness, for you to serve with heart and value, true social change will be achieved… and more abundance too!
Social Marketing uses behavioral psychology, social influence, communications and other concepts and techniques to achieve specific behavioral goals for a social good. And this does not mean that your initiatives don’t create revenue and build wealth. On the contrary, Social Marketing is the systematic application of marketing and influence on a larger scale, creating win, win, win circumstances for the benefit for everyone.
There is a movement happening, and it is starting with the people who are daring enough to learn how to impact more people with the advanced strategies and tools available today.
What if you had the intent to heal the world? To create a world where everyone – individuals, organizations, businesses, and governments – work together to end disease, suffering, hate, violence, and discrimination. A world where the power of marketing and communication is harnessed to bring us to a better place, a better world?
There is a group of , Leaders, Healing Ambassadors, and Health and Wellness Professionals who are having a discussion on the topic of making a measurable change, please join us: Monday 5/24 at 2pm Pacific.
IMPORTANT: Our teleseminar bridgeline has only 100
teleslots, but we anticipate over 250 people to register
for this free conference call. That’s why it makes sense
to dial-in at least 10 minutes early on the 17th so you
don’t get elbowed out by any of the other callers!