Posted by Marketing | Posted on 04-08-2009| Posted in
With a continued influx of shoppers moving to the internet, companies need to develop new strategies to bring their products and services to online shoppers.
There is no doubt that the internet has transformed the way consumers shop and interact with the companies they buy from. 48% of consumers claim they have increased their online shopping habits “a Great deal” in the last five years. Retail and travel B2C Ecommerce alone now tops $200 billion a year, with little sign of slowing. With a continued influx of shoppers moving to the internet, companies need to develop new strategies to bring their products and services to online shoppers.
According to recent surveys and research some ways of delivering a successful online shopping experience were:
• Having fast access to information – Using a website that was designed with the customer in mind
• Having an easy way to purchase – Implementing an Ecommerce shopping cart that makes checkout a snap.
• Having a third party authority validation –Leveraging the authority of third party websites to generate content targeted traffic.
An effective way for retailers to differentiate themselves from the competition is through customer experiences. Stellar and seamless experiences with consumers lead to loyal customers and higher levels of profitability. If you are able to offer your customers ease throughout the buying process and continually follow that up with constant communications and special offers, you create instant authority, credibility and customer loyalty.
Discover the best way to develop an effective shopping cart strategy by scheduling a free consulting session with an expert.