San Diego Holistic Living Expo Review

Posted by | Posted in Marketing | Posted on 15-12-2010

**Disclaimer: I do not put on events or trade shows like the Holistic Living Expo. I am not claiming that I can or am even willing to do it better. Understand that I am keeping true to my promise of providing the facts, the truth and keeping it real… which very few in our Holistic and Positive world are willing to do.


Well I didn’t get any interviews… but I can recap what else I found :twisted:

My mission was to assess this event in terms of effectiveness. Looking at it from a practitioner’s point of view and the end user – those seeking healing.



1. This Holistic Living Expo: Was Hard to Find

I am a huge fan of things working, and for this event I cannot say that they logistically had things set up correctly.


To their credit there was a sign hung up in a tree, right in front of the building where the Holistic Living Expo was being held. But it didn’t make it any easier to find, because it was tucked in and away. I can’t help but wonder how many people drove all the way out and went home thinking: “how did I get the date wrong…”.


All navigation issues aside, I pressed on and upon my grand entrance, I discovered that…



2. The Holistic Living Expo: Was Much Smaller then I Expected

And I don’t exactly know why I assumed this event would be well, a “bigger deal”. But looking deeper I can see through the fog; the website for the Holistic Living Expo looks like it was built in the early 90′s, and for me, usually that is a good judge of quality.  Despite my initial impression from the website, I set very high expectations for this event.


And why not? Considering the Holistic Living Expo is doing 23+ events all over California. That alone, in my mind says, “Hey this expo must have its stuff together.”


I am sorry to say they do not.


**2nd Discalimer: I can only speak for my one experience, at the San Diego event December 5th, 2010. It is possible that  events in other cities are more effective, but I doubt it…


Other than finding the place they did great; the expo was designed to support a high velocity flow and it was organized by an obviously experienced group of event producers. But, they are terrible event promoters.



3. The Holistic Living Expo: Was Poorly and Under Promoted

Here’s why: I got there around 2pm for an all day expo, there was a whopping total of 15 end users in attendance, and after confirming my suspicions with a few practitioners, I found out that this was the busiest it had been all day! :-/


This is because their marketing model is flawed… Not only does the practitioner pay for his/her both space, but the Holistic Living Expo’s marketing strategy for getting end users in the door relies mostly on their practitioners promoting the event to their existing list of customers and prospects. Which would be a great model, if the practitioners in attendance actually had decent lists. There were only about three that I would say had established practices or business, the rest were startups or the kind of business model that does not capture emails or ever consistently market and engage.


Most of the practitioners I met and spoke with had never-ever done a trade show, and surly had never done one with the Holistic Living Expo.



In closing I will say this:

If you are planning on attending a Holistic Living Expo, sign up for their email list and get a free pass. In my opinion it is not worth the $10. Period. Also, I would consider making your visit to the expo short and plan your day so you can get a two-for-one and just run some other errands in the area.


If you are planning on becoming a vendor at a Holistic Living Expo, don’t. If you are going to invest a couple hundred dollars into expanding your brand awareness and generating leads, then you are better off:

1. Trying out a different trade show that actually has decent turnout from an effective marketing strategy

2. Throwing that couple hundred dollars into some local Pay-Per-Click traffic

3. Or even just leaving a trail of money that leads up to your office door… it would take less time and probably get more people to walk through your office door then the Holistic Living Expo.







"I went to the Holistic Living Expo and all I really got was this super cool half moon stamp!"















Identifying your MOST Energetic Client Profile

Posted by | Posted in Marketing | Posted on 05-07-2010


Greg Stanbro, our Holistic Healthing Ambassador and Our CEO of Street Team Consulting shows you how to recover some of the energy and income in your business by identifying your most energetic client profile.

Replay of Monday’s Tele-Training

Posted by | Posted in Marketing | Posted on 25-05-2010

Our Very Fist Social Marketing Tele-Training was a success! Thanks again to everyone who participated live, we are so honored to serve you all.


It was a great call lasting just under one hour we discussed the power of social marketing’s holistic Love centered approach to sales and business development. We also received and covered content on a bunch of great and valuable questions that were submitted by our audience pertaining to…
  • Leveraging Facebook Fan Page’s
  • Successfully Measuring ROI
  • Understanding the Social Marketing Philosophy


After Q & A we got into the main content of the call, discussing how to make measurable and rapid change in your business through applying the highest parts of our Social Marketing methodology.


Make measurable and rapid change in your business by


For those who listen to the whole call, we have a process for helping you identify the areas in your business that you are losing money or missing opportunities for money. We call this process our Revenue Recovery Assessment.


Through the questions we ask, we are able to identify specifically Where you missing money. If it’s in your systems, philosophy, beliefs or in the communication of those philosophies and the intent of your business.


We normally charge a couple thousand dollars for this assessment because our clients recover ten to one hundred times the value of this assessment. Our Revenue Recovery Assessment will show you exactly how much your missing, what steps you need to take in order to recover it and the resources and help to get it done. This Revenue Recovery Process is about taking care of neglected areas of running the business so that you can perform better and heal more people. This Assessment helps your bridge the split between handling and doing business, and working with your clients.


Remember if you are split in terms of your energy, it’s probably because you don’t have things in order the way that you want to or need to have them.


Get your things in order by



Free Tele-Training This Monday @ 2pm

Posted by | Posted in Marketing | Posted on 20-05-2010

We are so appreciative and excited to be serving and supporting the worlds healing activists on their path of empowerment and healing.


We are impressed by the outcry of support from the dozens of healing and empowerment practitioners who expressed their interest in learning more about Social Marketing and its application to their business.


we will be hosting a limited Tele-Training on how to create interest with 100′s of people who can get excited about doing business with you, all with less time on your part.

This Monday the 24th @ 2:00pm PST at this special training we will teach you how to create interest with 100′s of people who can get excited about doing business with you, all with less time on your part. (We will be answering some of your questions on the call, be sure to submit a good one)

On this 1 hour Tele-Training you’ll discover…

-> Discuss holistic Love centered approaches to marketing, sales, and business development
-> How to practically and socially market your business with little or no cost
-> Street-tested practical tips on creating and growing community
-> What social marketing is really about


Join us! To get the Tele-Training info, just click the link below:

>>Free Healer Tele-Training<<


We have space available for only a few people for this complimentary training, so be proactive about reserving your space.


To reserve your space, you must submit a question here:


>>Free Healer Tele-Training<<



We look forward to connecting with you on the call.


Peace,

Greg & Jason

Social Marketing Activists
Revenue Recovery Agents
800.921.4391


Give Like God

Posted by | Posted in Marketing | Posted on 16-05-2010

Social marketing has evolved rapidly over the last 30 years with the help of Philip Kotler and Gerald Zaltman. They coined Social Marketing after realizing that traditional marketing techniques can be used to not just sell products but also sell ideas, attitudes and behaviors. And that through focusing on creating social good through giving, an organization can take leaps towards realizing its ultimate vision while meeting it’s immediate needs. The way social marketing is being used currently is, through a program or initiative, influencing social behaviors to directly benefit the ‘general’ society. Social Marketing finds its roots in health programs starting originally and simply as public service announcements. And since Kotler and Zaltman’s influence has come a long way to now influencing public behavior through large scale health programs, that are focusing on reducing drug abuse, STD’s, and heart disease (to name just a few).


Why does Social marketing work?
Ideas can change minds and when those ideas are communicated correctly, those ideas can become part of the cultural norm, affecting social change. Social Marketing works because it does not reinvent the wheel, Social Marketing just realigns a wheel’s purpose. Social Marketing’s principals are based on centuries of capitalistic marketing and sales methods. Social Marketing is about consciously choosing to use the methodologies and systems that influence trillions of dollars worth of buying decisions each day and directing them towards influencing public behavior to create social good.


Why does it matter?
The time has come, as a highly advanced culture to take ownership, responsibility, and stewardship of ourselves and each other. Our greatest asset is our health and well being as individuals, families, communities, organizations, and as an ecology. Social Marketing is relevant to your business right now because most people are in fear and lack. And from this fear decisions are made and people launch initiatives without clear intent and purpose, ecological philosophy and values, and without abundance in heart and mind. The time is right to widen our view and seek to include others in our vision, abundance, and creative solutions. It is through the giving that we will accelerate and spread prosperity and well being, and we hope you are that kind of person too.


How can Social Marketing improve my business?
The primary aim of ‘Social Marketing’ is ‘social good’ in general terms, while in ‘commercial marketing’ the aim is primarily ‘financial’ gain. The difference is in the emphasis, in the psychology, and when you switch your focus from pushing your message, products and services on your ‘victims’-to one of raising community awareness, for you to serve with heart and value, true social change will be achieved… and more abundance too!


Social Marketing uses behavioral psychology, social influence, communications and other concepts and techniques to achieve specific behavioral goals for a social good. And this does not mean that your initiatives don’t create revenue and build wealth. On the contrary, Social Marketing is the systematic application of marketing and influence on a larger scale, creating win, win, win circumstances for the benefit for everyone.


There is a movement happening, and it is starting with the people who are daring enough to learn how to impact more people with the advanced strategies and tools available today.


What if you had the intent to heal the world? To create a world where everyone – individuals, organizations, businesses, and governments – work together to end disease, suffering, hate, violence, and discrimination. A world where the power of marketing and communication is harnessed to bring us to a better place, a better world?


There is a group of , Leaders, Healing Ambassadors, and Health and Wellness Professionals who are having a discussion on the topic of making a measurable change, please join us: Monday 5/24 at 2pm Pacific.


IMPORTANT: Our teleseminar bridgeline has only 100
teleslots, but we anticipate over 250 people to register
for this free conference call.  That’s why it makes sense
to dial-in at least 10 minutes early on the 17th so you
don’t get elbowed out by any of the other callers!



Uncovering Your Unique Selling Proposition

Posted by | Posted in Marketing | Posted on 02-10-2009


Discover your USP and Grow your Business
So you want to grow your business? Then lets take a look into what message you’re communicating to prospects and potential clients. A business must have a clear benefits-focused message that is spread across all their mediums: media, web, advertisements, staff, letterheads, etc.
A USP, once implemented properly, can help add more prospects to the pipeline, increase closing ratios, and assist in increasing the value of customers; providing your business with a ‘trifecta’ of exponential growth… Read More:
http://www.squidoo.com/Uncovering_your_unique_selling_proposition
Because of the rush to build profits, some business owners neglected to study the fundamentals. It’s these fundamentals that can lead to lack of clarity, loss of momentum, and failure to capture “low-hanging” profits…
If you would like to maximize the low-hanging profits in your business, you must craft a compelling and unique message. I have written an in depth how-to guide for creating your own USP that can be found at
http://www.squidoo.com/Uncovering_your_unique_selling_proposition

Discover your USP and Grow your Business

So you want to grow your business? Then lets take a look into what message you’re communicating to prospects and potential clients. A business must have a clear benefits-focused message that is spread across all their mediums: media, web, advertisements, staff, letterheads, etc.


A USP, once implemented properly, can help add more prospects to the pipeline, increase closing ratios, and assist in increasing the value of customers; providing your business with a ‘trifecta’ of exponential growth… Read More:


Uncover your USP


Because of the rush to build profits, some business owners neglected to study the fundamentals. It’s these fundamentals that can lead to lack of clarity, loss of momentum, and failure to capture “low-hanging” profits…


If you would like to maximize the low-hanging profits in your business, you must craft a compelling and unique message. I have written an in depth how-to guide for creating your own USP that can be found at http://www.squidoo.com/Uncovering_your_unique_selling_proposition



If you’re Not Online You’re out of Line

Posted by | Posted in Marketing | Posted on 15-09-2009

Understand the Five Key Benefits of a Web Presents

You’d be hard pressed to show me a very successful business that doesn’t have a web presents. It’s a critical aspect of being able to start and continue conversations with potential clients. To carry on marketing conversations, you must be able to follow up with the potential clients who come to you interested in your services or products if you don’t have a web site, you are missing out on the best and  most efficient way to start these kinds of marketing conversations.

Read the rest of this entry »

How to Establish yourself as an Expert Online

Posted by | Posted in Marketing | Posted on 14-09-2009

As a professional your main focus should be to develop your credibility, establish yourself as an expert, and showcase your best work. When you effectively do this you’ll quickly become the best and most obvious choice for your potential clients.

Read the rest of this entry »

Develop New Strategies to Increase Online Profitability

Posted by | Posted in Marketing | Posted on 04-08-2009

With a continued influx of shoppers moving to the internet, companies need to develop new strategies to bring their products and services to online shoppers. Read the rest of this entry »

How Online Marketing Can Boost Sales

Posted by | Posted in Marketing | Posted on 04-08-2009

The biggest advantage of online marketing is that it is cost effective. The companies can promote their products and services via the internet for very low budgets… Read the rest of this entry »